Natural Facelift System by Cathy Goldstein, AP

ENERGY OPTIMIZED® SKINCARE

The Natural
Facelift System

Radiance is a whole-body intelligence.

Formulated by Cathy Goldstein, AP, the Sonic Energy-Optimizing Wand and our Energy Optimized® formulas come together in a 7-minute ritual, morning and night, for skin that looks lifted, firmer and more radiant.

Choose your system
Sonic Energy-Optimizing Wand, Tru Energy facial wand

FEATURED IN

VOGUE_LOGO.png__PID:9e498459-61c0-4c42-ab1e-fc0f24391467SHEALED_LOGO.png__PID:61c09c42-6b1e-4c0f-a439-14678d8e9c88ALM_LOGO.png__PID:49845961-c09c-426b-9efc-0f243914678dBHL_LOGO.png__PID:845961c0-9c42-4b1e-bc0f-243914678d8eUSATODAY_LOGO.png__PID:c09c426b-1efc-4f24-b914-678d8e9c8847PHILADELPHIAINQ_LOGO.png__PID:5961c09c-426b-4efc-8f24-3914678d8e9c

Stress has a way of
showing up in the skin.

Years of caring for everyone else. Less time, less sleep, and changing biology in this chapter of life. Many women notice it first as fine lines and dullness, and many have been disappointed by invasive procedures and a look that no longer feels like their own.

You deserve a ritual that fits a real life.

9c596f48c10b94822513589517503cea.jpg__PID:41f90ee7-0625-4d95-af41-45a36f85e0ba

THE PHILOSOPHY

Beauty was never separate from the body.

The body isn't made of isolated systems, so we don't formulate for it that way. Drawing on nearly 40 years in natural health and Traditional Chinese Medicine, Cathy Goldstein, AP, designed each formula to work with skin as it changes, as part of one connected ritual.

Bio-adaptive formulas, zero harsh chemicals, Energy Optimized® Skincare 

THE 7-MINUTE RITUAL

The whole system, morning and night, in about seven minutes.

Gently Clarifying Facial Cleanser bottle

01

Gently Clarifying Facial Cleanser

Begins the ritual, leaving skin clean and comfortable.

Deeply Purifying Facial Scrub jar

02

Deeply Purifying Facial Scrub

For skin that looks smoother and more even.

Intensely Anti-Aging Facial Serum bottle

03

Intensely Anti-Aging Facial Serum

For skin that looks smoother and more radiant.

Protective Therapeutic Daytime Treatment bottle

04

Protective Therapeutic Daytime Treatment

Supports a healthy-looking barrier through the day.

Restorative Nourishing Overnight Treatment jar

05

Restorative Nourishing Overnight Treatment

Nourishes skin overnight so it looks rested by morning.

Sonic Energy-Optimizing Wand

06

Sonic Energy-Optimizing Wand

The heart of the system, bringing the ritual together for skin that looks lifted and firmer.

JOIN THE SUCCESS STORIES

Real women. Real results.

✓REAL CUSTOMERS ✓NO PHOTOSHOP ✓NO RETOUCHING ✓INDIVIDUAL RESULTS

17-1024x1024.png__PID:19569ec3-980d-48d4-98d9-c97208328a4f
10-1-1024x1024.png__PID:4d910bdb-4c19-469e-8398-0df8d458d9c9
16-1024x1024.png__PID:4c19569e-c398-4df8-9458-d9c97208328a
chin-and-Jawline-1-1024x1024.png__PID:c3980df8-d458-49c9-b208-328a4f814d7f
acne-and-jawline-1024x1024.png__PID:569ec398-0df8-4458-99c9-7208328a4f81
9-1-1024x1024.png__PID:604d910b-db4c-4956-9ec3-980df8d458d9
13-2-1024x1024.png__PID:0bdb4c19-569e-4398-8df8-d458d9c97208
14-1024x1024.png__PID:db4c1956-9ec3-480d-b8d4-58d9c9720832
12-1-1024x1024.png__PID:910bdb4c-1956-4ec3-980d-f8d458d9c972
8-1-1024x1024.png__PID:ab604d91-0bdb-4c19-969e-c3980df8d458
2-1024x1024.png__PID:8fab604d-910b-4b4c-9956-9ec3980df8d4
bna-bahs-1024x1024.png__PID:9ec3980d-f8d4-48d9-8972-08328a4f814d

ENERGY OPTIMIZED® TECHNOLOGY

“Strike one tuning fork, and another nearby begins to ring at the same pitch.”

Every formula carries our proprietary imprinting of bio-photon frequencies, the house signature Cathy Goldstein, AP, designed so each step of the ritual works in harmony with the next.

Portrait of Cathy Goldstein, AP, founder of Tru Energy

MEET THE FOUNDER

Cathy Goldstein, AP

Acupuncture Physician, best-selling author, founder of Tru Energy® and creator of Functional Esthetics™. She connects Traditional Chinese Medicine, modern formulation and luxury beauty for women in midlife and beyond.

  • Nationally certified Acupuncture Physician, Dipl. Acu.
  • Nearly 40 years in natural health and integrative care
  • Featured in Vogue International, Philadelphia Magazine and New Visions Magazine
  • On the cover of Ageless Living SoFlo Magazine, Fall 2026

The full protocol has been clinically evaluated by Peter T. Pugliese, M.D. & Associates.

WHAT'S INSIDE

Key Active & Support Ingredients

Oat kernels held in open hands

Osalift Oat Kernel Extract

A natural skin tensor for a lifted, toned feel.

Bowl of oats with a wooden scoop

Oat Beta Glucan

Supports skin that looks firmer, smoother and more rested.

Close-up of green aquatic plant with textured leaves floating on water.

Algae, Chlorella and Seawater

Lasting hydration and moisture for skin that looks plump and supple.

Beech tree buds against a blue sky

Beech Bud Extract

Supports skin that looks firmer and more radiant.

Stacked watermelon slices

Watermelon, Apple and Lentil Extract

Helps skin hold moisture for deep, lasting hydration.

Fresh green apples, one cut in half

Swiss Apple Stem Cell (Malus Domestica)

Supports skin that looks smoother, more vibrant and resilient.

Almonds beside a dropper bottle of almond oil

Sweet Almond Oleosomes

Long-lasting hydration that nourishes and softens skin.

Jojoba seeds beside a bowl of white powder

Jojoba Esters (Exfoliant)

Gently lifts away dead skin cells for a softer, smoother, more radiant complexion.

Green bamboo stalks and leaves

Pea + Bamboo Extracts

For skin that looks firmer and more lifted.

Grapes and grape seeds beside a small bottle of oil

Resveratrol Ferment Extract

Antioxidant support against everyday environmental stressors, for skin that looks calm and radiant.

CHOOSE YOUR SYSTEM

Every system begins with the wand.

Choose the ritual that fits your life now. Each system pairs the Sonic Energy-Optimizing Wand with Energy Optimized® formulas by Cathy Goldstein, AP.

Tru Energy Overnight Facelift System, set contents
Tru Energy Overnight Facelift System, set contents

THE EVENING RITUAL

Overnight Facelift System

A simple place to begin. The wand with our overnight formulas, for skin that looks rested and more radiant by morning.

  • Sonic Energy-Optimizing Wand
  • Overnight Facelift Renewal set
$403.00
Tru Energy Complete Facelift System, set contents
Tru Energy Complete Facelift System, set contents

THE COMPLETE RITUAL

Complete Facelift System

Our flagship. The wand with all five Energy Optimized® formulas, for the full 7-minute ritual morning and night.

  • Sonic Energy-Optimizing Wand
  • Gently Clarifying Facial Cleanser
  • Deeply Purifying Facial Scrub
  • Intensely Anti-Aging Facial Serum
  • Protective Therapeutic Daytime Treatment
  • Restorative Nourishing Overnight Treatment
$559.00
Tru Energy Complete Facelift & Eye System, set contents
Tru Energy Complete Facelift & Eye System, set contents

THE COMPLETE RITUAL, PLUS EYES

Complete Facelift & Eye System

Everything in the Complete system, with the Advanced Eye Repair Serum to help the eye area look smoother and more rested.

  • Everything in the Complete Facelift System
  • Advanced Eye Repair Serum
  • Energy-Optimizing Eye Applicator
$777.00

Formulated by Cathy Goldstein, AP · Zero harsh chemicals · Individual results vary. A Tru Energy® brand, founded by Cathy Goldstein, AP.